#18 – Conversion rate optimisation 101 for B2B SaaS (with Michelle Teo @ Demand Conversions)

Up next, I'm speaking with Michelle Teo who helps B2B SaaS with conversion rate optimisation. Her unique background adds depth and value to her approach - particularly in high-stakes contexts. I hope to ask about getting data, funnel audits, measurements, and trends. Founders and marketers, this is going to be a gold mine for you. Especially, if you're working on the next year's budget. CRO just might become the first order of business ????.

Here are some of the lessons from this episode:

➡️ Understanding customer journeys is crucial for effective CRO. Mapping the customer journey helps pinpoint touchpoints to optimise engagement and conversions.
➡️ Effective messaging is key to engaging potential customers. Clear, customer-focused messaging creates resonance and drives action.
➡️ CRO should align with the business's current stage. Strategies need to match business maturity for optimal impact.
➡️ Understanding unit economics is essential for growth.
Knowing the financial levers ensures profitable and sustainable scaling.
➡️ AI is reshaping the B2B SaaS landscape but requires careful implementation. Marketers need to integrate AI thoughtfully to maintain value and trust.
➡️ Networking is essential for career growth and opportunities. Building relationships expands reach and opens doors.
➡️ Partnerships require time and effort to nurture. Long-term partnerships amplify impact but demand consistent attention.

In this episode, we cover:

➡️ 24:04 Understanding Conversion Rate Optimization
➡️ 33:16 Differentiating B2B and E-commerce CRO Strategies
➡️ 40:32 Tailoring Websites for Diverse Customer Segments
➡️ 45:47 The Role of Data in CRO Decision Making
➡️ 56:40 Balancing Assumptions and Data in CRO
➡️ 01:01:55 Navigating Product Messaging Challenges
➡️ 01:07:49 Leveraging Partnerships for Growth
➡️ ⁠01:17:58 The Future of AI in B2B SaaS

Listen to this episode on:

➡️ ⁠Spotify: https://open.spotify.com/episode/2Ca0RcwLnm2Z9eFq4kle9t
➡️ Apple: https://podcasts.apple.com/fr/podcast/18-conversion-rate-optimisation-101-for-b2b-saas-with/id1524693328?i=1000678806732&l=en-GB
➡️ YouTube: https://youtu.be/Ud7lmNpl0cQ
➡️ NerdCow: https://nerdcow.co.uk/podcasts/conversion-rate-optimisation-b2b-saas/

Where to find Michelle Teo:

➡️ LinkedIn: ⁠https://www.linkedin.com/in/michellecarolineteo/
➡️ Website: ⁠https://www.demandconversion.com/

Where to find me:

➡️ LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/tomaszlisiecki/
⁠⁠⁠➡️ Website: ⁠⁠⁠https://nerdcow.co.uk/⁠⁠⁠Newsletter: ⁠⁠⁠https://webabunga.com/⁠⁠⁠

Thanks!




entrepreneurship, conversion rate optimization, startup lessons, productivity, networking, cultural differences, Conversion Rate Optimization, B2B, E-commerce, Customer Journey, Sales Cycle, Data Analysis, ICP, Website Optimization, Marketing Strategies, User Experience, product messaging, revenue impact, conversion rates, customer feedback, partnerships, AI in SaaS, growth strategies, qualitative research, business development, B2B trends