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5-Step Guide to Find a Profitable, Low-Competition Product on Amazon

1 - Go to Amazon & Click on “All” Categories

2- Select a Main Category (e.g., Home, Kitchen, Beauty)

3- Dive into a Subcategory
Explore deeper into one specific subcategory

4 -Find Another Level-Deep Subcategory
Go one step further to a micro-niche (example: from “Kitchen” → “Storage” → “Drawer Organizers”). These have fewer sellers and better chances to stand out.

5- Sort by “New Launches” & Analyze Reviews
Look for newly launched products with low reviews. These indicate low competition and are great for entry-level sellers with unique positioning or better offers.

✅ Focus on demand + low competition = higher chances of success!

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