"Retailers' Expanding Ecosystems"
Tom and KC today focus on two innovations being tested by numerous retailers - retail marketplaces and retail media networks. They focus on how retailers are using these tools to grow sales, margins and profits, but also look at how it can be a mistake if the concepts are not integrated into a retailer's core value proposition. At the core is retailer intent, and the degree to which businesses are transactional and/or relational in their approach.
Tom and KC today focus on two innovations being tested by numerous retailers - retail marketplaces and retail media networks. They focus on how retailers are using these tools to grow sales, margins and profits, but also look at how it can be a mistake if the concepts are not integrated into a retailer's core value proposition. At the core is retailer intent, and the degree to which businesses are transactional and/or relational in their approach.
- Catégories
- E commerce Amazon
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