In this video, we break down the concept of A/B Testing — a practical technique used by product and project teams to make data-driven decisions. ✅????
???? Here’s what you’ll learn inside the video:
???? A simple example: An e-commerce company testing two homepage designs
???? Why real users, not team members, are involved in this testing
???? How A/B Testing helps improve user experience and conversion rates
???? What gets changed in A/B versions (like layout, flow, placement)
???? Why A/B Testing is not a demo — it’s used with actual customer traffic
???? Yes, it needs double effort — but the business insight is worth it
???? How this ties back to continuous improvement in products
???? PMP exam insight: Recognize this as a tool for gathering user feedback with real usage, not just theoretical review
???? A/B Testing = Learning by doing → observing → deciding
Use it wisely to improve product success and customer engagement! ????
#ABTesting #ProjectManagement #PMPExam #ConversionOptimization #EcommerceStrategy #UserExperience #ContinuousImprovement #ProductTesting #iZenBridge
???? Here’s what you’ll learn inside the video:
???? A simple example: An e-commerce company testing two homepage designs
???? Why real users, not team members, are involved in this testing
???? How A/B Testing helps improve user experience and conversion rates
???? What gets changed in A/B versions (like layout, flow, placement)
???? Why A/B Testing is not a demo — it’s used with actual customer traffic
???? Yes, it needs double effort — but the business insight is worth it
???? How this ties back to continuous improvement in products
???? PMP exam insight: Recognize this as a tool for gathering user feedback with real usage, not just theoretical review
???? A/B Testing = Learning by doing → observing → deciding
Use it wisely to improve product success and customer engagement! ????
#ABTesting #ProjectManagement #PMPExam #ConversionOptimization #EcommerceStrategy #UserExperience #ContinuousImprovement #ProductTesting #iZenBridge
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