❓How much does it cost to get a conversion on Facebook Ads? Part II #shorts

❓How much does it cost to get a conversion on Facebook Ads?

???? You need to know what your conversion rate is on your website to calculate your cost per acquisition using Facebook ads and Instagram ads.** Once you know your conversion rate, you can calculate your cost per click and how many people you need to send to your website to get that conversion.

???? For example, if the conversion rate on your website is 5%, that means one in every 20 people that visit your website is going to convert, which means they’re going to buy. So, one in every 20 people really means how much it costs on Facebook to get 20 people to your website.

????Let’s say, your cost per click on Facebook is $2. If it costs you $2 to get one person to your website, and you need 20 people to get to the website to get a purchaser, it means it’s going to cost you $40 to acquire a customer, and those $40 are your cost per conversion.
???? And that’s a pretty good example metric for your regular standard ecommerce store. If your ecommerce store has an average order of about $100, the typical conversion rate might be 5%. So, you might actually see a $40 cost per acquisition if you can get your cost per click down to $2.

???? There’s a number of calculations and metrics involved in calculating the cost per acquisition, but as an industry standard, it could be anywhere from thirty dollars to one hundred dollars to acquire a customer for an ecommerce store.

???? Brought to you by our very own Manu Verma ????

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