Why India Is Taboola’s First Stop for Innovation | N18S | CNBC TV18

India isn’t just another market — it’s the stage you can’t afford to miss. Adam Singolda, Founder & CEO of Taboola, tells Shereen Bhan why India now plays the role the U.S. once did for global tech— it’s the market shaping the future of the open web.



“It’s the fourth-largest economy, the second-largest e-commerce market — if you’re missing those stats and you run a business, I don’t know what you’re doing.”



From new product launches to AI innovation, India leads the way. Every time Taboola builds something new — a feed, a personalised homepage, an editorial experience — India is the first market to adopt it. Over 60% of Indian users engage with AI every day, making it the perfect testbed for what’s next.



“There are no coincidences in business. India is where people want to innovate, fail fast, and try again. That’s a cultural advantage.”



And as the world embraces AI, Adam is clear: “If AI is a big deal, India is a big deal.” #CNBCTV18 #BusinessNewsLive #MarketNews #CNBC

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