From Naukri.com to Unicorns: Sanjeev Bikhchandani’s Entrepreneurial Secrets?

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VIDEO INTRODUCTION:
Today on the Indian Business Podcast, we are honored to host one of the most iconic figures in Indian entrepreneurship — Mr. Sanjeev Bikhchandani, the founder and executive vice chairman of Info Edge, the company behind Naukri.com, India’s largest job portal. From building a ₹55,000 crore enterprise to empowering countless businesses and entrepreneurs through his investments in Zomato and PolicyBazaar, Sanjeev Bikhchandani is here to share the secrets behind his incredible journey.

This episode is a must-watch for aspiring entrepreneurs, business enthusiasts, and anyone curious about the digital revolution in India!

Don’t forget to share your thoughts in the comments below!

Timestamp:
0:00- Introduction
3:27- Why did Sanjeev quit his job?
5:05- How did you come up with the idea of Naukri?
8:26- Why were jobs a high-interest category of information?
13:19- Story of how Sanjeev discovered the internet
20:36- How did Naukri grow?
22:29- How much money did Naukri make initially?
23:01- The importance of word-of-mouth marketing
25:13- Why did Sanjeev’s seniors think Naukri was a lousy idea?
26:54- How did you scale Naukri?
28:28- How did it feel when your revenue was growing exponentially?
29:15- How did you conclude that now you need to raise money?
30:55- How did you decide what to do with the money that was being raised?
32:41- Spending money on advertising?
34:46- Story of Job heads launch
36:09- Why is it important to choose an Indian Venture Capitalist?
36:20 - Drag Along clause
37:34 - What did you do with the money that was raised?
38:02- The Dot Com Bubble in India ?
38:44- Do you see entrepreneurs making the same mistakes today?
39:10 How to Build a strong business?
39:39 Is a Fancy office a big Red Flag?
44:28- How to think about an expense?
49:58 What are the attributes of a good salesperson?
53:00 How was the journey of taking Naukri public in the stock markets?
1:03:00 - How do you stay in touch with your customers?
1:04:33 - Is LinkedIn a competitor of Naukri?
1:05:12 - Do you see Naukri turning into a social media platform like LinkedIn?
1:06:40 - How did Info Edge made right investments?
1:09:56 - WHat is the MOAT of Jeewansaathi?
1:11:33 - Framework for finding the right co-founder
1:13:52 - How did Sanjeev's investment journey begin?
1:16:18 - The story behind discovering Policy Bazaar and Zomato
1:21:47 - Sanjeev’s other big investments
1:22:01 - What is your process of evaluating start-ups?
1:24:31 - How do start-up founders find the courage to believe in their crazy business ideas?
1:27:37 - How do you cultivate acumen to spot good opportunities?
1:28:49 - How do entrepreneurs choose the right investors?
1:31:10 - How do you assess angel investors?







Our Best Indian Business Case Studies:
1. Dhirubhai
https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla
2. Milky mist
https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne
3. Old Monk
https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4
4. Waaree
https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt
5. Blinkit
https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW


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