Can you use video on Pinterest?

Can you use video on Pinterest? Let's talk about the effectiveness of video pins on Pinterest. Drawing from over 11 years of experience in Pinterest marketing, I explore video pins' history, evolution, and current state. I offer expert advice on best practices for using video pins, including recommended duration and repurposing content from other platforms. I will also highlight the potential of video ads on Pinterest while noting the limited visibility of organic video pins. I close it out with a testing strategy for video pins, technical specifications, and tips on keyword optimization to potentially boost engagement. Uncover whether video pins should form a core part of your Pinterest strategy.

Here's what I'm doing for my Pinterest content strategy in 2025. https://youtu.be/gpM97rbTjew?si=vzjfeCj4PNe5f4T_

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VIDEO SPECS from Pinterest: https://help.pinterest.com/en/business/article/pinterest-product-specs

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Time Stamp:
00:00 Introduction to Video Pins on Pinterest
00:32 History and Evolution of Video Pins
01:22 Current State of Video Pins
02:40 Testing and Best Practices for Video Pins
04:37 Video Pin Specifications and Final Thoughts
05:34 Upcoming Content Strategy for Pinterest