₹25K Rent = ₹1L Brand Income - Small Billboard Business Nobody Talks About

₹25K Rent = ₹1L Brand Income - Small Billboard Business Nobody Talks About
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Giant Highway Billboards Too Expensive? Start With Neighborhood Wall Hoardings! With just ₹1 lakh investment, rent walls in areas like South Ex, Rajouri Garden, or busy local markets and make ₹35-60K monthly profit. Here’s the complete budget-friendly billboard business model.
The Budget Billboard Business Model:
This is the ENTRY-LEVEL alternative to expensive highway billboards. Instead of ₹10 lakh steel structures, you rent existing walls/rooftops in high-density neighborhoods and install smaller flex hoardings.
Complete Investment Breakdown:
Initial Setup Cost: ₹1-1.5 Lakh
1. Site Rental (Monthly Recurring):
• Wall/rooftop space in neighborhood: ₹20,000-30,000/month
• Ideal locations: South Extension, Rajouri Garden, Lajpat Nagar, Karol Bagh, local markets
• Size: 10ft x 15ft to 15ft x 20ft (smaller than highway boards)

2. MCD/Municipal License:
• Annual advertising license: ₹60,000-1 lakh/year
• ₹5,000-8,000 monthly effective cost
• Covers legal right to display ads in that location

3. Structure & Frame:
• Simple metal/wooden frame: ₹40,000-60,000
• Much simpler than highway structures (no deep foundation needed)
• Installation: ₹10,000-15,000
• Total one-time: ₹50,000-75,000

4. Lighting Setup (Optional but Recommended):
• 2-4 LED floodlights: ₹15,000-25,000
• Electrical connection: ₹5,000-10,000
• Makes board visible 24/7, justifies higher brand payment
5. First Flex Printing:
• Initial flex banner: ₹5,000-8,000
• Professional design: ₹2,000-3,000
Total Initial Investment: ₹1-1.5 Lakh
Monthly Revenue Reality:
What Local/Regional Brands Pay:
Neighborhood Billboard Rates (Verified 2025):
• Smaller billboards, high-density areas: ₹75,000-2 lakh/month
• Your target areas (South Ex, Rajouri): ₹50,000-1 lakh/month
• Less premium neighborhoods: ₹30,000-60,000/month

Who Pays These Rates:
• Local coaching centers
• Real estate developers (new projects)
• Retail stores & restaurants
• Banking/finance institutions (local branches)
• E-commerce companies
• Healthcare clinics/hospitals
• Educational institutions
Monthly Operating Expenses:
1. Site Rent: ₹25,000/month (your script figure)
2. Electricity (For Lit Boards): ₹1,500-2,500/month
• LED floodlights, 4-6 hours nightly
• Much lower than highway boards (smaller lights)

3. Maintenance & Cleaning: ₹1,000-2,000/month
• Periodic cleaning
• Minor repairs
• Frame upkeep
4. Flex Printing (When Ad Changes):
• New flex: ₹5,000 per change
• Brands typically book 3-6 months
• Effective monthly cost: ₹1,000-2,000

5. Monitoring & Coordination: ₹1,000-2,000/month
• Checking board condition
• Client coordination
• Photo documentation
Total Monthly Expenses: ₹30,000-35,000

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